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Category:
Insurance News
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Short Term Insurance
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MiWay
/ March 2010
MiWay + Tracker Tie The Knot
MiWay, the innovation leader in the direct financial services and
short-term insurance market, has announced their partnership with
Tracker SA, one of South Africa's leading vehicle tracking
companies.
The
new partnership will see Tracker supply the next generation
MiDriveStyle rating and tracking devices for MiWay.
MiWay CEO, René Otto, said that with the introduction of the second
generation MiDriveStyle device, MiWay looked for an innovative,
industry specialist within the tracking and recovery industry.
"Our requirements are that our partner specialises in tracking and
recovery, manufactures a world-class device for our MiDriveStyle
offer but can also offer this at an affordable price. We
believe that we have found this in Tracker… their track record
speaks for itself!"
Launched in February 2009, MiDriveStyle was a first-of-a-kind
individualised and behaviour-linked insurance offer.
With MiDriveStyle, South African consumers could, for the first
time, influence their own insurance premium by managing their actual
driving behaviour.
Since the launch of MiDriveStyle, MiWay has been pioneering the
concept of individualised insurance premiums through innovation and
out-of-the-box thinking.
MiDriveStyle is a MiWay-strategic priority, driven primarily by
consumer demand. Otto says that more and more consumers are
demanding individual premiums based on their unique profile, needs
and behaviour.
"They are no longer satisfied with basket premiums based on the
perceived collective characteristics of certain demographic
groups."
"The MiDriveStyle product makes it possible for traditionally high
risk groups, e.g. young drivers under the age of 25, to lower their
premiums by proving that they are better drivers than their peers."
"We
believe that MiWay, positioned as an innovative industry leader, is
perfectly placed to take advantage of this opportunity, which is in
line with our promise of providing South African consumers with
ground-breaking insurance solutions that aim to make insurance more
affordable and convenient."
With a substantial national presence, Tracker SA is well positioned
to provide the necessary infrastructure to support the MiDriveStyle
offer, says Sales Director Michael Nieuwoudt.
"Not only can we meet the technical and cost specifications for the
rating and tracking device, but we also have on-the-ground
capability to meet the needs of MiWay customers across the country",
he concludes.
The
new MiDriveStyle device is available from the 1st of March through
the MiWay call centre by calling 0860 64 64 64
Source: ITInews – Insurance
Times and Investments Online
www.itinews.co.za
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