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Category:
South Africa
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Insurance
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Resources
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ITInews
ITInews – Insurance Times & Investments
Launches
Digital
Magazine
eEdition a real page turner
ITInews – Insurance Times & Investments launches electronic magazine
for Southern African financial services professionals and informed
consumers.
Nigel Benetton, the owner and editor of the Insurance Times &
Investments magazine since it was first published in 1988, is proud
to announce that the magazine has also gone digital.
This new development, not only positions the magazine alongside the
ITInews online as an electronic solution, but also provides enormous
cross fertilization opportunities for both.
Not
just content
The magazine and online have always shared a common philosophy, but
with the magazine going online, there will be huge opportunity to
harness the website repository, press office articles and listings,
and allow full integration of the magazine with the ITInews website.
The
game has changed
Publication in the printed media has become an extraordinarily
expensive business.
Printing costs have risen alarmingly, but it is the distribution
costs that have become the real killer of the printed word.
Many small independent publications are threatened with closure in
the next few years.
The immediacy of the online media is also to blame, and it is indeed
fitting that the magazine of this quality may again claim its
deserved readership with an electronic online solution.
International and local trends
The magazine has always relied in part on popular subscriptions, but
international trends have shown that this model is rapidly being
supplanted by free-to-read publications.
While this increases dependence on support from advertisers, the
electronic magazine has suddenly become very attractive for
advertising spend.
Massive marketing value and opportunities for advertisers
The good news for advertisers is that the functionality of the
electronic magazine makes all advertisements interactive.
Hyperlinks such as website URLs and email addresses suddenly become
clickable.
Content becomes searchable. News
feeds and articles can be created,
indexed, saved, printed, emailed and archived!
Content becomes truly portable
Best of all, the electronic magazine will be distributed to the same
21560 recipients, subscribed to the website newsletters, giving the
magazine a massive and easy reach.
Furthermore, since the electronic magazine subscription is free and
only subject to online registration on ITInews, advertisers will
have a very accurate definition of the magazine demographics and
audience.
And never lose sight of the fact that ITInews – Insurance Times &
Investments reaches millions of consumers through the broker
intermediary distribution channel.
Business and consumer
The intermediary and the consumer are the twin focal centres of the
magazine and website.
And we see the consumer as the ultimate beneficiary of all our
efforts to keep industry professionals informed.
The electronic magazine finally makes this ambition a reality.
Massive reader response to the new eEdition (http://emag.itinews.co.za),
only a few days ago, has already prompted a quick move to bigger and
faster servers.
Register on ITInews.co.za to get your monthly digital or hard copy.
By
Brent Wilson, Editor of ITInews – Insurance Times &
Investments
(www.itinews.co.za)
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